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Andrew Laity

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The Startup

Optimizing for Success — Why Focusing on Impressions Is Losing You Money.

It is estimated that $1.2Bn is spent on digital marketing throughout the MENA region each year, the question is how much of this is wasted…

Feb 21, 2021

Optimizing for Success — Why Focusing on Impressions Is Losing You Money.

Feb 21, 2021

Don’t hate the player, hate the game: Why the way we measure influencer marketing is broken.

Many articles have been written on the topic of influencer fraud, with much frustration directed at those who seek to artificially inflate…

Nov 5, 2020

Don’t hate the player, hate the game: Why the way we measure influencer marketing is broken.

Nov 5, 2020

Optimizing for success — How a ‘less-is-more’ approach delivered an 81% reduction in CPA.

Picture the scene: a brand has customer data, and a new product launch is imminent. Marketing campaigns are launched, everyone must know…

Oct 31, 2020

Optimizing for success — How a ‘less-is-more’ approach delivered an 81% reduction in CPA.

Oct 31, 2020

When will we see you again? Tracking change in registration behaviour post COVID-19.

In June, we completed a research study designed to help understand customers’ feelings towards key aspects of the industry’s recovery…

Sep 13, 2020

When will we see you again? Tracking change in registration behaviour post COVID-19.

Sep 13, 2020

Events have returned, what did we learn?

After almost 5 months without events, participants have returned to a startline in the United Arab Emirates for the first time since the…

Sep 7, 2020

Events have returned, what did we learn?

Sep 7, 2020

Removing barriers to online shopping in the UAE

As eCommerce grows and captures a larger share of the total retail market in the UAE, it is important to consider the main barriers to…

Sep 7, 2020

Removing barriers to online shopping in the UAE

Sep 7, 2020

What does the recovery from COVID-19 look like for mass participation event organizers?

The impact of COVID-19 on the mass-participation event sector has been widespread with thousands of events postponed or even cancelled…

Jun 5, 2020

What does the recovery from COVID-19 look like for mass participation event organizers?

Jun 5, 2020

Andrew Laity

Andrew Laity

Founder, Consultant, Analytical Marketer. Specializing in Digital Strategy | Performance Marketing | Customer Insight I Marketing Technology | Growth 🚀

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