Andrew Laity – Medium

Andrew Laity
in
The Startup

Optimizing for Success — Why Focusing on Impressions Is Losing You Money.

It is estimated that $1.2Bn is spent on digital marketing throughout the MENA region each year, the question is how much of this is wasted…

7 min readFeb 21, 2021

--

Optimizing for Success — Why Focusing on Impressions Is Losing You Money.

--

Andrew Laity

Don’t hate the player, hate the game: Why the way we measure influencer marketing is broken.

Many articles have been written on the topic of influencer fraud, with much frustration directed at those who seek to artificially inflate…

4 min readNov 5, 2020

--

Don’t hate the player, hate the game: Why the way we measure influencer marketing is broken.

--

Andrew Laity

Optimizing for success — How a ‘less-is-more’ approach delivered an 81% reduction in CPA.

Picture the scene: a brand has customer data, and a new product launch is imminent. Marketing campaigns are launched, everyone must know…

3 min readOct 31, 2020

--

Optimizing for success — How a ‘less-is-more’ approach delivered an 81% reduction in CPA.

--

Andrew Laity

When will we see you again? Tracking change in registration behaviour post COVID-19.

In June, we completed a research study designed to help understand customers’ feelings towards key aspects of the industry’s recovery…

5 min readSep 13, 2020

--

When will we see you again? Tracking change in registration behaviour post COVID-19.

--

Andrew Laity

Events have returned, what did we learn?

After almost 5 months without events, participants have returned to a startline in the United Arab Emirates for the first time since the…

9 min readSep 7, 2020

--

Events have returned, what did we learn?

--

Andrew Laity

Removing barriers to online shopping in the UAE

As eCommerce grows and captures a larger share of the total retail market in the UAE, it is important to consider the main barriers to…

6 min readSep 7, 2020

--

Removing barriers to online shopping in the UAE

--

Andrew Laity

What does the recovery from COVID-19 look like for mass participation event organizers?

The impact of COVID-19 on the mass-participation event sector has been widespread with thousands of events postponed or even cancelled…

7 min readJun 5, 2020

--

What does the recovery from COVID-19 look like for mass participation event organizers?

--

Andrew Laity

Andrew Laity

Founder, Consultant, Analytical Marketer. Specializing in Digital Strategy | Performance Marketing | Customer Insight I Marketing Technology | Growth 🚀

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams