Events have returned, what did we learn?

  • 2.5k — No Change
  • 5k — 100% increase
  • 10k — 200% increase
  • Maintain sponsor value — The event’s sponsors did not see a reduction in the total audience size.
  • Customer relationship management — Providing a virtual option limited dissatisfaction by providing an option for participants who did not feel comfortable returning to become a part of the event.

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